A National Association Digitizes Multi-Track Membership
A national membership organization replaced printed cards with tier-based wallet passes driven from Salesforce: one card design per membership track, with a flag field that switches a member's card in real time when they join a premium track. Bulk generation rolled passes out to the existing base; hybrid physical cards kept the same barcode for members who wanted plastic.
- Per-track card designs with automated template switching
- Membership letters generated alongside the cards
- Self-service member portal on Experience Cloud
