Kemicard – Apple and Google Wallet Cards for Salesforce
PO Box 55056 RPO Windermere, Edmonton AB T6W 5B4
+1-780-237-2142
Turn every wallet interaction into measurable insight. Kemicard’s Salesforce-native analytics helps businesses track installs, engagement, and conversions from Apple Wallet and Google Wallet passes—so you understand customer behavior and optimize campaigns with confidence.
ANALYTICS DASHBOARD
Kemicard provides a centralized analytics dashboard built within Salesforce, giving teams clear visibility into Apple Wallet and Google Wallet pass performance. Businesses can track installs, engagement, and campaign results in real time.
With kemicard digital wallet card analytics and reporting, organizations can combine wallet data with Salesforce customer insights to measure engagement, optimize campaigns, and improve customer experiences.
Pass Performance Metrics
Understanding how customers interact with digital wallet passes begins with tracking pass performance. Kemicard provides detailed analytics that reveal how passes are installed, used, and retained over time.
These insights help organizations evaluate the effectiveness of wallet campaigns and determine whether passes are delivering long-term customer value.
Pass Installs
Pass installs indicate how many customers add a digital wallet card to Apple Wallet or Google Wallet. This metric serves as the first indicator of campaign reach and adoption.
Businesses can analyze:
- Install sources such as email campaigns, websites, or QR codes
- Install trends across different time periods
- Geographic distribution of installs
For example, a retail brand launching a loyalty pass may track installs after sending promotional emails. If installs spike after a campaign, marketers know the messaging resonates with customers.
Active Users
Install numbers alone do not tell the full story. Active user metrics reveal how many customers regularly interact with their wallet passes.
Kemicard tracks interactions such as:
- Pass opens
- Updates and refresh events
- Notification responses
Monitoring active users helps businesses identify whether wallet passes remain relevant after installation.
For instance, a membership pass that continues to receive frequent opens indicates that customers see ongoing value in keeping it in their digital wallet
Retention Rate
Retention rate measures how long customers keep and continue using a wallet pass after installation.
High retention indicates that the pass provides meaningful benefits, such as:
- Loyalty rewards
- Membership access
- Exclusive offers
Low retention may signal that customers are not receiving enough value or updates. Using digital wallet card analytics and reporting, teams can adjust pass content or promotional strategies to improve long-term engagement.
Campaign Metrics
Wallet passes are powerful marketing tools when combined with targeted notifications and campaign tracking. Kemicard allows businesses to measure how campaigns influence customer engagement and conversions.
All campaign analytics are directly connected to Salesforce, making it easy to align wallet marketing with broader customer engagement initiatives.
Notification CTR
Push notifications are one of the most effective ways to re-engage wallet pass holders. Apple Wallet and Google Wallet passes support lock-screen notifications when relevant updates occur.
Kemicard tracks notification click-through rates (CTR), helping marketers understand how customers respond to wallet alerts.
Metrics include:
- Number of notifications delivered
- Click-through rate
- Engagement by campaign
For example, a retail store may send a location-triggered promotion to wallet pass holders near a shopping center. Notification CTR reveals how many users engage with that promotion.
These insights help businesses refine messaging, timing, and targeting strategies.
Conversion Tracking
Ultimately, wallet campaigns should drive measurable outcomes. Kemicard connects wallet engagement to conversion tracking within Salesforce.
Conversions may include:
- Loyalty sign-ups
- Coupon redemptions
- Event registrations
- Store purchases
By analyzing conversion data, businesses can determine which wallet campaigns generate the highest return on investment.
For example, if a coupon distributed through Apple Wallet produces a higher redemption rate than email promotions, marketers can prioritize wallet-based campaigns in future strategies.
This ability to connect engagement with real outcomes makes kemicard digital wallet card analytics and reporting a valuable tool for data-driven marketing.
Location Insights
Digital wallet passes are uniquely powerful because they can interact with location data. Kemicard provides detailed location insights that reveal when and where customers engage with passes.
These insights help businesses understand real-world behavior connected to wallet engagemen
Store Visits
Location-based analytics track when customers visit physical locations while holding a wallet pass.
Businesses can measure:
- Store visit frequency
- Peak visitation times
- Customer traffic patterns
For example, a retail chain may discover that wallet pass holders visit stores more frequently during promotional events. This insight helps marketers plan targeted campaigns that encourage repeat visits.
Event Attendance
For businesses running events, conferences, or ticketed experiences, wallet passes can serve as digital access credentials.
Kemicard analytics can track event attendance linked to Apple Wallet and Google Wallet passes, helping organizers understand:
- Attendance rates
- Entry patterns
- Engagement during events
Event organizers can use this data to improve planning, optimize check-in processes, and evaluate event marketing effectiveness.
Customer Behavior Insights
Beyond installs and notifications, the most valuable insights come from understanding how customers interact with wallet passes over time.
Kemicard enables organizations to analyze behavioral patterns that reveal how customers engage with loyalty programs, promotions, and services.
Loyalty Redemption
For loyalty programs delivered through digital wallet passes, redemption analytics are critical.
Kemicard tracks:
- Reward redemptions
- Points usage
- Loyalty participation trends
These insights help businesses identify which rewards motivate customers most effectively.
For instance, if free product rewards are redeemed more often than discount offers, marketers can adjust loyalty strategies to match customer preferences.
Usage Patterns
Usage pattern analytics provide a deeper understanding of customer engagement.
Businesses can analyze:
- Pass interaction frequency
- Engagement during specific campaigns
- Seasonal engagement trends
These patterns help organizations design more effective wallet experiences. For example, a travel company may discover that customers open boarding or membership passes more frequently before holidays, allowing them to schedule promotions accordingly.
By combining these insights with Salesforce customer data, companies can deliver personalized wallet experiences that increase engagement and loyalty.
Data Export & CRM Sync
Kemicard ensures that all wallet analytics remain fully integrated with Salesforce.
This Salesforce-native architecture allows businesses to seamlessly export wallet engagement data and synchronize it with CRM records. Marketing teams can easily connect wallet analytics with customer journeys, campaign performance, and sales outcomes.
Benefits of Salesforce-integrated data include:
- Unified customer profiles enriched with wallet engagement data
- Automated reporting for marketing and operations teams
- Seamless integration with Salesforce campaigns and workflows
Because digital wallet card analytics and reporting operate directly inside Salesforce, organizations avoid data silos and gain a single source of truth for customer engagement.
This integration makes wallet analytics not just a reporting tool but a powerful component of a complete customer engagement strategy.
Discover how Salesforce-native wallet analytics can transform your marketing insights. See how Kemicard helps track installs, engagement, and conversions from Apple Wallet and Google Wallet passes—so you can optimize campaigns and drive measurable results.