Digital Wallet Passes for Hospitality & Resorts
Guest passes, loyalty programs, and amenity or venue access — delivered to Apple Wallet and Google Wallet from Salesforce, and verified on-site with scan-to-Salesforce. Proven in production with resort, club, and VIP-access programs. Hospitality digital passes cover the full guest journey — room keys aside, think resort VIP access cards, spa memberships, and dining privileges, all live in the wallet.
What hospitality teams use Kemicard for
VIP & privilege cards
Branded access cards — beach, facility, founders, VVIP — with member details and recent activity on the pass, and tailored scanner logic at each touchpoint.
Guest loyalty tiers
Tier upgrades reflect on the card the same day, with a push that invites the guest to enjoy the new benefit on their next stay.
Amenity & venue access
Scan-verified entry that checks entitlements, records the visit, and decrements allowances — with exceptions flagged to staff instantly.
Guest Messages With Perfect Timing
Hospitality is timing. Push notifications from the guest's wallet pass hit the arrival, the stay, and the return — without asking the guest to install anything.
- Pre-arrival. Check-in windows, parking, and upgrade offers push as the guest approaches the property, geofence-triggered.
- On property. Table-ready alerts, spa availability, happy-hour starts — moments that monetize an in-house guest.
- Loyalty in the stay. Points and tier progress update live, turning every folio charge into visible progress.
- The return. A re-booking offer lands a week after checkout, while the memory is still good.
Every message here is a template — sent automatically from a Salesforce Flow, a Bulk Action, or a single record, at no per-message cost.
1 Cliffside Drive
Monterey, CA 93940
Checkout: Thursday 12:00 PM
The Back of the Card: A Concierge in the Wallet
Wi-Fi, amenity hours, and one-tap concierge — the questions every guest asks, answered on the pass they already have.
Every row is a back-of-pass field configured in Kemicard Studio — plain text, tappable links, and phone numbers, all mapped to Salesforce data. Seasonal hours and pool closures update from Salesforce to every in-house guest's card in seconds.
Front Desk to Beach Gate, One Record
- Scan-driven benefits tracking — every privilege use is a Salesforce record: card, location, date, staff member. Daily benefit reports come standard.
- Arabic & RTL support — language-specific templates per audience, proven in production for Arabic-market deployments.
- Sharing controls — disable pass sharing, detect duplicate installs, and switch compromised cards to a “duplicated card detected” state.
- Geofenced welcome — the guest's card surfaces as they arrive on property.
Marina Resort
Grand Vista Hotels
Hospitality, in practice
Hospitality runs on moments: check-in, the room upgrade, the late checkout, the returning guest recognized by name. A wallet pass is the one guest touchpoint that survives the whole journey — booked, pre-arrival, on property, and post-stay — without asking the guest to install anything.
Issue the pass at booking confirmation from the Salesforce record: it carries the confirmation number, dates, and a QR code the front desk scans for instant lookup. Pre-arrival, geofencing surfaces the pass as the guest approaches the property. During the stay it becomes the loyalty card — points, tier, and perks updating live as folio data hits Salesforce. After checkout, the same pass flips to a re-booking offer with a push notification, turning a one-time guest into a returning one.
For restaurant groups, spas, and clubs inside the property, one Kemicard template per outlet keeps branding distinct while every scan writes to the same guest record — finally giving marketing a single view of on-property engagement. And because it's all Salesforce, your existing journeys in Marketing Cloud or Flow orchestrate the messaging without a new vendor in the loop.
The Pass Should Be in the Wallet Before Check-In
The most valuable moment for a hospitality pass is the one before the guest reaches the desk. A booking confirmation that carries the reservation into the wallet turns arrival into a scan instead of a search through email for a reference number.
- It surfaces on arrival. Set the property location as the relevance rule and the pass appears on the lock screen as the guest pulls in.
- It works with no signal. International guests on roaming will not load a portal. A stored pass does not need to.
- It updates after issue. A room change, an upgrade or a late checkout reaches a pass already on the phone.
- The back of the pass answers the questions that otherwise become calls to reception — breakfast hours, wi-fi, parking, the direct number.
The pattern is borrowed from airlines; see digital boarding passes.
Hospitality & Resorts — the brochure
A one-page summary for a conference table or an email, or the six-page version for the colleague who has to approve it. Both cover what you can issue, how it works, and the push and back-of-card examples for hospitality and resorts.
Further reading
From the blog
Give Every Guest a Card Worth Keeping
See a resort-grade access and loyalty program configured in a live org.