Salesforce Digital Loyalty Cards, Delivered to Apple Wallet and Google Wallet
Built for organizations that run on Salesforce and issue thousands of loyalty cards a year. Kemicard is a mobile wallet loyalty program platform that turns CRM records into live wallet loyalty cards with real-time points, push offers, and geo-triggered promotions synced from Salesforce. No plastic to print, no app to develop. Digital loyalty programs run better in the wallet: a digital loyalty platform and loyalty rewards platform in one, issuing digital loyalty cards, rewards and offers straight from Salesforce.
Try on AppExchangePoints balance · Maya Torres
Traditional Loyalty Programs Were Not Built for Teams That Run on Salesforce
Your organization standardized on Salesforce so that every customer interaction lives in one place. Marketing runs there, service runs there, events run there. A standalone loyalty tool breaks that rule on day one, arriving with its own portal, its own database, and its own version of every customer.
No single customer view
Your team opens a Contact and sees half the story. Purchase history is there, but loyalty activity is missing, so service, marketing, and sales all work without knowing who your most engaged customers are.
Stale segments
Segmentation runs on whatever the last import delivered. A customer who redeemed a reward this morning still looks inactive in Salesforce, and today's campaign lists reflect last month's behavior.
Outdated targeting
Offers reach the wrong people at the wrong time. Your most loyal customers get generic messages, lapsing ones get nothing, and the program quietly stops paying for itself.
Hours lost to reconciliation
Your team spends part of every week exporting CSVs, fixing field mappings, and checking whether points balances match the CRM. That work never appears on a roadmap, and it never ends.
A programme that runs, but does not compound. Enrolment without engagement, points without redemptions, and data that never reaches the people planning the next campaign. Every one of these four is a symptom of the same cause: the loyalty programme lives somewhere other than the record your team actually works from.
Points That Announce Themselves
Loyalty dies quietly when customers forget their balance. Push notifications keep the program — and your brand — on the lock screen at exactly the right moments.
- Almost-there nudges. "You're 20 points away" is the highest-converting message in loyalty. Trigger it from a Flow the moment the balance crosses the threshold.
- Reward drops. When a reward unlocks, the customer knows within seconds — while the excitement (and the intent to spend) is still warm.
- Campaign bursts. Double-points weekends and flash promotions reach every installed card at once, with no per-message cost.
- Win-back pings. A lapsing customer's card can wake up with a targeted offer before they're gone for good.
Every message here is a template — sent automatically from a Salesforce Flow, a Bulk Action, or a single record, at no per-message cost.
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The Back of the Card: Program Rules on Tap
How points work, what's currently boosted, and where to redeem — the card back answers the questions that otherwise interrupt your baristas.
Every row is a back-of-pass field configured in Kemicard Studio — plain text, tappable links, and phone numbers, all mapped to Salesforce data. Promotions section updates per campaign; terms stay put. One template edit reaches every wallet.
Loyalty Programs in Apple Wallet and Google Wallet Reach Customers Where They Already Look
Apple Wallet and Google Wallet come pre-installed on virtually every phone your customers own. Adding your loyalty card takes one tap on a link, and it stays a swipe away from the lock screen. No app store, no account setup, no barrier between the customer and the program.
Three capabilities turn a loyalty card into a channel rather than a keepsake. Each one is shown below exactly as the customer meets it.
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Real-time points updates
Points, tier and reward progress render live from Salesforce fields. Every purchase or visit updates the card automatically, on both wallets at once.
Push reward notifications
Milestone alerts, expiry reminders and offer announcements arrive as lock-screen notifications. Triggered by Salesforce events, sent without any customer app.
Geo-targeted offers
Location-aware passes surface on the lock screen near your configured locations. Offers attach from Salesforce and vary by segment.
The Salesforce Loyalty Platform With No Integration to Maintain
Most Salesforce loyalty management apps run their own database and sync summaries back to your CRM. Kemicard installs from the AppExchange and runs on your objects directly — your fields, your Flows, your reports.
- Automated enrollment — customers join through a link, a QR code or a web form, and the loyalty card lands in Apple Wallet or Google Wallet in one tap. Enrollment can also fire from a Flow, so a new record becomes a cardholder without anyone touching it.
- CRM segmentation — build segments on any Salesforce field: purchase history, tier, lifetime value, last visit. Segments refresh from live records, and each one carries its own card content and its own offers.
- Campaign personalization — rewards, messages and offers tailor themselves per member from data already on the record. A Gold regular and a first-week member see different cards, and neither needed a separate campaign build.
- Standard and custom objects — run the programme on Contacts or on the membership and loyalty objects your org already built. Kemicard maps card fields to any object, so the platform fits your data model instead of replacing it.
Salesforce segment → pass update + push → both wallets
One Digital Loyalty Card Platform, Every Kind of Program
Whether the card tracks points, giving or renewals, the setup is the same Salesforce configuration. If your org runs on Salesforce and issues thousands of cards a year, one of these probably looks familiar.
Retail & hospitality
Reward repeat purchases with points and tier upgrades on a card customers actually carry.
Nonprofit donor & engagement
Recognition works like loyalty. Track giving and volunteer hours in Salesforce and put the recognition on a card.
Member-based organizations
Run Bronze, Silver and Gold from fields on the member record, with renewals and benefits on the card itself.
Events & entertainment
Reward the people who keep coming back. A theatre tracks entries across the season; a patron’s fifth show unlocks priority booking, delivered as a lock-screen push after the curtain call.
Loyalty for eventsAutomotive & dealerships
Recognize repeat buyers and long-term owners with tiers on the card. A second-time buyer moves up a tier and gains priority service booking the desk can verify at a glance.
Tiers and member IDsYour program
Bring your data model and programme rules — Kemicard maps to the objects you already run. Book a demo and we will configure your loyalty card live.
Book a demoChoosing the Right Loyalty Card for Your Business
Most loyalty cards for business fall into a handful of shapes. The choice is less about which is best and more about which matches how your customers actually buy.
| Program type | How it works | Fits |
|---|---|---|
| Points | Earn per unit of spend, redeem against products or discounts | Considered purchases — apparel, beauty, automotive |
| Stamp or punch | Buy a set number, get one free | High frequency, low ticket — coffee, quick service |
| Tiered | Ranked levels unlock progressively better benefits | Wide spread between casual and best customers |
| Paid or subscription | A recurring fee buys premium benefits | Repeat purchase with a clear, ongoing perk |
| Cash back | A share of spend returns as credit | Price-led categories with thin differentiation |
| Value based | Rewards attach to a cause rather than a transaction | Nonprofits, membership bodies, mission-led brands |
Kemicard runs any of these from the Salesforce fields you already maintain, so the program type is a configuration decision rather than a platform decision.
What to Look for in Loyalty App Software
Whether it is described as loyalty app software, rewards program software, a rewards program app or a loyalty system app, the same six questions separate the ones that get used from the ones that get abandoned:
- Mobile wallet support — a card that lives in Apple Wallet and Google Wallet, rather than one that requires a separate download before anyone can join.
- Real-time updates — balances and tier status that reflect the purchase now, not after tonight's batch.
- Push notifications — lock-screen messages for milestones, unlocked rewards and lapsed members.
- CRM integration — loyalty activity written to the customer record you already keep, not to a second database that drifts from the first.
- No-code campaign tools — so a marketer can launch an offer without an engineering ticket.
- Analytics — redemption rate, repeat-visit frequency and program cost, visible without an export.
The fourth is the one most often discovered late. When loyalty sits in its own system, segmentation runs on a partial copy of the customer, and the “we miss you” offer reaches somebody who shopped yesterday. Running the program on the CRM record removes the reconciliation rather than automating it.
Frequently Asked Questions
No. Kemicard installs from the AppExchange and is configured by a Salesforce admin using templates and Flows. Programs are built through configuration, and orgs without custom requirements never touch Apex.
Yes. Points balances, tiers, and member records load into Salesforce like any other data, and the cards render from those records. Members keep their history, and enrollment into the wallet card runs through the usual add-to-wallet link.
Kemicard reads whatever your Salesforce records hold. If transactions already reach Salesforce through your POS integration, commerce platform, or manual entry, points rules run on that data and the card updates automatically. The card reflects Salesforce; how data enters Salesforce stays your existing process.
The card is tied to the Salesforce record, and the phone only displays it. The customer re-adds the card on the new device using the same add-to-wallet link, with points and tier intact because none of it ever lived on the phone.
Card installs, engagement, notification response, and redemptions, all reported inside Salesforce. Every interaction lands on the customer record, so loyalty performance appears in the same dashboards your team already uses. There is no separate analytics tool to check.
Passes are encrypted, and each card carries a unique identifier, validated in real time at redemption. Duplicate or tampered cards fail validation, and the underlying data stays governed by your existing Salesforce security model.
Plans are annual and priced by the number of cards issued per year, starting at 5,000 cards. There is a discount for nonprofits. See pricing for details — it fits organizations running programs at scale rather than a few hundred passes.
Loyalty Programme Design, in Detail
The strategy behind the platform — how tiers change behaviour, how the three kinds of loyalty software compare, and what to measure once a programme is live.
Tiered loyalty programmes and why status works
The goal-gradient effect, why a visible tier outperforms an equivalent flat discount, and how the largest programmes are still moving toward levels rather than away from them.
Read the guideLoyalty program software: SaaS, app, or wallet pass?
Three shapes of customer loyalty solution compared honestly, including what each one costs you in adoption, in reconciliation, and in budget you may no longer have.
Compare the threeThe channel is the asset, and it is finite
Repeat rate, visits to first reward, lapse rate — the numbers worth watching, and why restraint on the lock screen is what keeps the channel valuable.
Read the playbook
Loyalty Programs — the brochure
A one-page summary for a conference table or an email, or the six-page version for the colleague who has to approve it. Both cover what you can issue, how it works, and the push and back-of-card examples for loyalty programs.
Further reading
From the blog
Ready to Run Loyalty Where Your Data Already Lives?
See Kemicard configured in a live Salesforce org. Your use case, your questions, 30 minutes.