Kemicard vs Glue Up

An honest comparison for teams evaluating Glue Up and Kemicard. They solve different problems — here's how to tell which one (or both) you need.

What Glue Up Is

Glue Up is an all-in-one engagement platform for associations and chambers: CRM, event management, email campaigns, memberships, and a branded member app, sold as one suite.

What Kemicard Is

Kemicard is a Salesforce-native digital wallet pass platform: it creates, distributes, and updates Apple Wallet and Google Wallet passes directly from your Salesforce records — membership cards, loyalty cards, event tickets, coupons, and credentials — with real-time updates, push notifications, geofencing, and scan-based check-in that writes back to the CRM. It installs from the AppExchange as a managed package; there is no external database and no custom code required.

Where They Differ

Glue Up’s member experience centers on its own mobile app that members must download; Kemicard’s centers on Apple Wallet and Google Wallet — apps already installed on every phone, with nothing for members to download or log into. Architecturally, Glue Up is its own suite and database, while Kemicard extends the Salesforce org you already run, keeping one source of truth and using Flow for automation.

Can You Use Both?

They rarely meet: Glue Up replaces the stack, Kemicard extends a Salesforce stack. Organizations leaving suite platforms for Salesforce often add Kemicard to keep (and upgrade) the member-card experience.

Bottom line: If you want an all-in-one suite and don’t run Salesforce, Glue Up is that category. If Salesforce is your platform, Kemicard delivers the member-facing card without forcing another app on your members.

See the full platform comparison, explore Kemicard features, or check pricing.

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